I’ve taken some time to reflect on the happenings of the past few months, and how small businesses want to be whole, healthy, and in control again. Today, I want to talk about my thoughts on what it means for small businesses to be back in control post-pandemic.
During this crisis, business owners have felt powerless like never before. Reversing this situation and regaining some sense of control is what business owners want.
It’s the nature of a crisis to be beyond our control. But Covid-19 has been even more extreme than anything we’ve faced in our lifetime.
During the pandemic, business owners didn’t have a say in whether or not they would stay open. That choice was made for them. Owners were left to navigate the constantly changing waters of program rules, struggling to get the assistance that was promised to them.
Under normal circumstances, business owners are the ones in control. The fate of their business rests in their hands, for good or bad. Of course, even in the best of times, there are many things outside of our control. Whether it be problems with a supplier, that big customer, a competitor, or the ups and downs of the local economy, outside forces always impact small businesses. However, these are the types of problems business owners are accustomed to, and over time, they learn to manage these situations the best they can.
Regaining that control is the most defining measure of recovery.
At Fafnir, we are focused on helping small businesses achieve control once more by providing them the tools necessary to make right-minded decisions, navigate finances amid the unknown, and more. In my next article, I will share a few additional practical things that I learned from the crisis and how one can use them in business.